The Email That Generated $47,000 in 72 Hours

In April, I sent an email to my list. 438 words. No images. No fancy formatting. Plain text. It generated $47,000 in 72 hours. Not because of the subject line (though that helped). Not because of the offer (though that mattered). Because of one thing I did differently. I wrote it like I was writing to one person. Her name is Sarah. She's 34. She runs a small agency. She's good at what she does but she's exhausted and slightly resentful of clients who don't value her work. I know Sarah because I've talked to her. Not metaphorically. Literally. I have done 200+ customer interviews. The email didn't address "my subscribers." It addressed Sarah. And 47,000 dollars later, I'm telling you: write to one person. Every time. The template, the subject line, and the full breakdown of this campaign in the next 1,400 words. (Plus the exact email itself — which you can steal.) [Continue reading →]